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Past, Present and Future Trends of Online Marketing

Is your online presence keeping current with consumers' expectations? Susan Sweeney, Internet Marketing expert and the author of 8 Internet Marketing books including 101 ways to promote your website and Social Media for Business, will review the life cycle of travel and tourism web sites, blogs social media and mobile - the past, present and future - that are becoming the benchmarks of a successful web presence and Internet marketing.

Great Online Gadgets, Tools, Resources

In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will take you on a whirlwind tour of the latest and greatest online tools and resources (most of them free) that you can use to market more effectively, wow your web site, social media and mobile visitors, check on the competition,  improve your conversion, save time and do more business. Don’t miss this session!

Working with Influencers – What it Costs, How it Works and Why the Tourism Industry Is Embracing It

Influencer marketing is one of the latest digital marketing trends. In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will explain what it is and why it has grown so quickly. She will help you determine if it’s right for your business, how to develop your influencer marketing strategy, how to find and approach the most relevant influencers, what you should pay influencers .. or should you? and show you how to measure the results.

 The 7 Essential Strategies for Tourism Marketing Success

82% of businesses do not have a documented marketing strategy. There are actually 7 essential strategies you must have to ensure marketing success. In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk you, using plain English, step-by-step through the 7 strategies. Leave with immediately implementable techniques to be able to develop the strategies for your marketing success. This session is a must for all tourism business owners who want to know what it takes to ensure marketing success.

The Latest Secrets of Search Engine Success

85% of Internet users doing their research online search through Google, Facebook, YouTube, etc. Most rarely go beyond the first 10 results listed. Social media has changed the game making search optimization more important than ever. To benefit from this tremendous traffic opportunity, you have to make sure that your site and online marketing is optimized for search and all your social media channels are optimized as well. Susan Sweeney, Internet marketing expert and author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business will show you how to get top ranking.  

Pinterest – A Powerhouse for Tourism Marketers

               Travel and tourism marketers are flocking to Pinterest. No wonder – Pinterest is the ultimate wish list and vacation planners are using it in the dream phase, the planning phase and the post vacation phase. In this session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will walk you through Pinterest - the opportunity, best practices as well as tips, tools, techniques and resources to maximize your Pinterest marketing. This session is a must for all travel industry professionals who want to determine if Pinterest is right for them, learn how to set Pinterest up properly and learn how to maximize the marketing opportunity provided by Pinterest. 

YouTube Tourism Marketing

               A pictures is worth 1,000 words … a video is worth exponentially more. In this session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will show you how to maximize your YouTube channel – from the setup, the trailer video, YouTube SEO, Playlists and much more.

50 Internet Marketing Tips in 50 Minutes

In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will bring you 50 tips to improve your web site, increase traffic, improve your search engine placement, improve conversion and do more business online.

50 Social Media Marketing Tips in 50 Minutes

In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will bring you 50 tips to improve your social media, increase your fans, followers, subscribers, improve your SEO and conversion and do more business through your social media.

Can't make up your mind? Want them all? Susan will customize a session for you or you might want to go to a SuperSession, pre-conference workshop, half day or full day workshop, or even have Susan do these and other Internet marketing topics as a live webinar series. Talk to Susan 929-378-9109.