Future Planning - Before, During and After the Next Crisis

Pandemics, hurricanes, floods, riots, terrorist attacks and natural disasters are all potentially devastating for tourism businesses and destinations. It’s not if, but when you will face the next crisis. Are you ready? In this fast-paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will provide a blueprint and tactics for your disaster recovery. Leave this session with an immediately implementable framework to prepare yourself and your business to survive and thrive before, during and after the next crisis. 

The Future Tourist

What does the tourist of 2025 look like? How and where do they book? How are things different when they travel? Take a trip into the future with Susan Sweeney, Internet Marketing expert and best selling author of 8 Digital Marketing books including 101 Ways to Promote Your Website and Social Media for Business, to see what changes are on the horizon for travel and tourism. Are you ready?

Hey Google .. How Much Do You Really Know About Me?

Does anyone know you better than Google? Likely not! In this mind-blowing session Susan Sweeney, Internet Marketing expert and best-selling author of 8 Digital Marketing books including 101 Ways to Promote Your Website and Social Media for Business will show you what Google knows about you (you won’t believe it!!), how they get all this information and what they do with it. You’ll leave this jaw dropping session with more information than you really want to know.

Sustainable Tourism – What Exactly Is It and Why Is It Important to My Business?

What exactly is sustainable tourism? Why is it important to hotels, attractions and destinations? What are the leaders in the industry doing? How might you participate in a way that makes a difference to your business? All these issues and more will be covered in this session with Susan Sweeney, Internet Marketing expert and best-selling author of 8 Digital Marketing books including 101 Ways to Promote Your Website and Social Media for Business.

Sharpen Your FOCUS - Get More Visitors

In this session Susan Sweeney, Internet Marketing expert and the author of 8 Internet Marketing books including 101 Ways to Promote Your Website and Social Media for Business, will reveal the 3 most important areas of digital marketing that should have your attention to get more travel and tourism customers, increase your revenue and do more business online.

Past, Present and Future Trends of Online Marketing

Is your online presence keeping current with consumers' expectations? Susan Sweeney, Internet Marketing expert and the author of 8 Internet Marketing books including 101 ways to promote your website and Social Media for Business, will review the life cycle of travel and tourism web sites, blogs social media and mobile - the past, present and future - that are becoming the benchmarks of a successful web presence and Internet marketing.

Great Online Gadgets, Tools, Resources

In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will take you on a whirlwind tour of the latest and greatest online tools and resources (most of them free) that you can use to market more effectively, wow your web site, social media and mobile visitors, check on the competition,  improve your conversion, save time and do more business. Don’t miss this session!

Working with Influencers – What it Costs, How it Works and Why the Tourism Industry Is Embracing It

Influencer marketing is one of the latest digital marketing trends. In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will explain what it is and why it has grown so quickly. She will help you determine if it’s right for your business, how to develop your influencer marketing strategy, how to find and approach the most relevant influencers, what you should pay influencers .. or should you? and show you how to measure the results.

 The 7 Essential Strategies for Tourism Marketing Success

82% of businesses do not have a documented marketing strategy. There are actually 7 essential strategies you must have to ensure marketing success. In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk you, using plain English, step-by-step through the 7 strategies. Leave with immediately implementable techniques to be able to develop the strategies for your marketing success. This session is a must for all tourism business owners who want to know what it takes to ensure marketing success.

The Latest Secrets of Search Engine Success

85% of Internet users doing their research online search through Google, Facebook, YouTube, etc. Most rarely go beyond the first 10 results listed. Social media has changed the game making search optimization more important than ever. To benefit from this tremendous traffic opportunity, you have to make sure that your site and online marketing is optimized for search and all your social media channels are optimized as well. Susan Sweeney, Internet marketing expert and author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business will show you how to get top ranking.  

Pinterest – A Powerhouse for Tourism Marketers

               Travel and tourism marketers are flocking to Pinterest. No wonder – Pinterest is the ultimate wish list and vacation planners are using it in the dream phase, the planning phase and the post vacation phase. In this session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will walk you through Pinterest - the opportunity, best practices as well as tips, tools, techniques and resources to maximize your Pinterest marketing. This session is a must for all travel industry professionals who want to determine if Pinterest is right for them, learn how to set Pinterest up properly and learn how to maximize the marketing opportunity provided by Pinterest. 

YouTube Tourism Marketing

               A pictures is worth 1,000 words … a video is worth exponentially more. In this session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will show you how to maximize your YouTube channel – from the setup, the trailer video, YouTube SEO, Playlists and much more.

50 Internet Marketing Tips in 50 Minutes

In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will bring you 50 tips to improve your web site, increase traffic, improve your search engine placement, improve conversion and do more business online.

50 Social Media Marketing Tips in 50 Minutes

In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will bring you 50 tips to improve your social media, increase your fans, followers, subscribers, improve your SEO and conversion and do more business through your social media.

Can't make up your mind? Want them all? Susan will customize a session for you or you might want to go to a SuperSession, pre-conference workshop, half day or full day workshop, or even have Susan do these and other Internet marketing topics as a live webinar series. Talk to Susan 929-378-9109.